COGNOSCENT MEDIA PRIVATE LIMITED (“CMPL,” “Company,” “We,” “Us,” or “Our”) values the privacy of every individual visiting our website. CMPL operates the newscafe.media domain and is committed to protecting your personal information. We aim to be transparent about the data we collect, how it is used, and with whom it is shared.

This Privacy Policy explains the types of information we collect from you—or that you provide—when you access our website, mobile applications, or social media platforms (collectively referred to as the “Services”). It also outlines how we use, share, and safeguard that information. This policy applies exclusively to information collected via our Services and does not cover data gathered by CMPL or its affiliated companies through other means. Additionally, it highlights your rights concerning your personal data.

Please note that our website may include links to external websites not governed by this policy.

By using or accessing our website, mobile or tablet applications, social media platforms, or other online services, you consent to this Privacy Policy. We strongly encourage you to review this policy alongside our Terms of Use to fully understand our approach to handling your data.

We may update this Privacy Policy periodically. When changes are made, we will revise the “Effective Date” displayed at the top of this page. For significant updates, we may notify you via email or through our Services. Your continued use of our Services after any changes take effect will constitute your acceptance of the revised policy.

 

Information We Collect

We collect information from you only when it is necessary to provide a service you request, such as when you contact us, create an account on our website, mobile, or tablet application, subscribe to our services, or access content on our platforms.

a) Personal Information

When registering for our services, you may be required to provide the following personal information:

  • Full Name
  • Age
  • Gender
  • Email Address
  • Phone Number
  • Job Title or Professional Information
  • Payment Details

b) Non-Personal Information

We automatically collect certain non-personal information when you interact with our services. This may include:

  • IP Address
  • Browser Information
  • Device Information (e.g., Mobile Device Type, Operating System, Hardware Details)
  • Location Data (e.g., Geographic Location)
  • Time and Duration of Usage
  • User Activity (e.g., Pages Viewed, Time Spent on Pages, Click Streams)

c) Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to enhance your online experience, analyze usage trends, and deliver personalized content or targeted advertisements.

  • Cookies: Cookies are small text files stored on your device that help us improve functionality and usability. They allow us to personalize content, monitor website performance, and enhance your overall user experience. You can manage cookie preferences through your browser settings; however, disabling cookies may limit access to certain features of our Services.
  • Web Beacons: In emails sent to subscribers who have opted for in-mail conversations, we may use web beacons to determine whether recipients have opened the email or clicked on any links.

These tools are used in a manner that respects your privacy and does not collect personally identifiable information without your consent.

 

How We Collect Information

We gather information using several methods, including:

a) Directly From You

We collect data you voluntarily provide, such as when you:
  • Create an account
  • Subscribe to newsletters
  • Participate in surveys
  • Contact customer support
  • Submit user-generated content, like comments or posts

b) Automatically, to Provide Services You Request

We automatically collect data when you interact with our website, mobile app, or digital platforms. This includes information gathered through cookies, web beacons, and analytics tools to enhance your user experience.

c) From Third-Party Sources

We may receive information from third parties, like social media platforms (e.g., Meta, Google) when you log in or engage with our Services via these platforms. By linking your account, you authorize them to share data with us, such as profile details, user ID, and other information based on your privacy settings.

d) Google Analytics

We use Google Analytics to understand how users interact with our website and mobile app. It tracks actions like:
  • Pages visited
  • Time spent on pages
  • Browser or device used
  • Geographic location
This information, collected via cookies, is anonymized and aggregated. You can opt out by using the Google Analytics Opt-out Browser Add-on.

e) Meta Pixel

Meta Pixel (formerly Facebook Pixel) helps us measure the success of ads on Facebook and Instagram. It collects data about your website interactions and links it to your Meta account to:
  • Show you relevant ads
  • Retarget you with promotions
  • Track ad-driven conversions
You can manage ad preferences in Facebook or Instagram Ad Settings.

f) Cookies

Cookies are small text files stored on your device. We use:
  • Session Cookies: Temporary cookies that expire after you close your browser, used for session-based preferences.
  • Persistent Cookies: Long-lasting cookies that remember your login details and settings for future visits.
  • Third-Party Cookies: Cookies set by advertisers, analytics providers, or social media platforms to track online activity and deliver targeted ads.
You can control or disable cookies in your browser settings, though doing so may limit certain features of our Services.

g) Log Files

When you access our website or app, we collect data like:
  • IP address
  • Browser type
  • Internet service provider (ISP)
  • Referring/exit pages
  • Operating system
  • Date/time stamps
  • Clickstream data
This helps us monitor performance, improve security, and resolve issues.

h) Device Information

We collect details about the device you use, such as:
  • Device identifier
  • Operating system
  • Browser type
This data ensures compatibility and optimization of our Services across devices.

i) Location Data

If location services are enabled on your device, we may collect location data to provide localized content, such as relevant news or offers. You can adjust location permissions in your device settings. 

 

How We Use Your Information

We may use and share your information with Company-controlled businesses, affiliates, subsidiaries, and other entities within the CMPL group, as well as third-party business partners, service providers, advertising networks, technology partners, social networks, and other relevant parties. The information we collect is used for the following purposes:

a) Service Delivery

We use your personal information to:
  • Create and manage your account.
  • Provide access to features and content on our website and mobile application.
  • Respond to your inquiries, requests, or support needs.
  • Process payments and manage subscriptions, if applicable.
  • Personalize your experience by recommending content, articles, or videos based on your interests.

b) Marketing and Communications

With your consent, we may use your information to send newsletters, marketing materials, and promotional offers related to our Services. You can opt out of these communications at any time by following the unsubscribe link in the emails or contacting us directly.

c) Analytics and Improvements

We analyze non-personal information, such as usage data and cookies, to:
  • Understand user behavior.
  • Measure performance.
  • Enhance website functionality.
  • Develop new features.
    This helps us improve the user experience and optimize our Services.

d) Advertising and Personalization

We use cookies, web beacons, and other tracking technologies to deliver targeted advertising tailored to your browsing history, preferences, and interactions with our content. Our third-party advertising partners may also use these tools to serve personalized ads on our behalf across various websites and platforms.

e) Legal Compliance and Security

We process your personal information as required to:
  • Comply with legal obligations, court orders, or government requests.
  • Detect, investigate, or prevent fraud or security breaches.
  • Enforce our terms and conditions or protect the rights, property, and safety of users, employees, or others.

f) Consent

We may use your information for other purposes with your explicit consent or at your direction. 

 

How We Share Your Information

We respect your privacy and do not sell or rent your personal information to third parties. However, there are specific situations where your information may be shared, as detailed below:

1. Social Media Login

When you log in to our Services via social media accounts (e.g., Facebook, Google, LinkedIn), certain information may be exchanged between us and the platform. This could include data such as your interactions with our content, browsing behavior, or preferences. Similarly, these platforms may share details like your profile name, email address, or friend lists, depending on your settings. Social media platforms use this information per their respective privacy policies.

2. Service Providers

We work with third-party vendors and service providers to support our operations, including hosting services, payment processing, email communications, and analytics. These providers access your information only as necessary to perform their tasks and are contractually required to safeguard your data.

3. Advertising and Marketing Partners

We may share anonymized or aggregated data with advertising and marketing partners to deliver targeted advertisements on external websites and social media. These partners use tools such as cookies and pixels to track your online activity and tailor ads to your interests. You can manage your ad preferences through the privacy settings of these platforms or opt out via tools like the Digital Advertising Alliance's Opt-Out Tool.

4. Legal Compliance

Your information may be disclosed to law enforcement, regulatory bodies, or other third parties as required by law, including responses to subpoenas, legal processes, or compliance with regulatory obligations.

5. Business Transactions

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. If such a transfer involves a significant change in how your data is used, we will notify you and provide an opportunity to opt out.

6. Affiliates and Subsidiaries

We may share your information with affiliates, subsidiaries, or related entities for purposes consistent with this Privacy Policy. These entities are required to adhere to privacy practices that meet or exceed the standards outlined here.

7. Event and Webinar Participation

When you register for events, webinars, or online seminars organized or co-hosted by us, we may share your information with co-organizers or sponsors. At the time of registration, you will be informed about how your data will be used and given options to opt out of specific communications.By detailing these scenarios, we aim to ensure transparency and uphold your trust while safeguarding your personal information.
 
 

Data Security

We prioritize the protection of your personal information and implement industry-standard security measures to prevent unauthorized access, disclosure, alteration, or destruction. While we make every effort to maintain robust security protocols, no system is completely infallible, and we cannot guarantee absolute security. Below, we outline the steps we take to safeguard your information and how you can contribute to keeping your data secure.

a) Encryption
We employ strong encryption protocols to secure your personal information during transmission and storage. This includes SSL/TLS encryption for secure internet communication, ensuring that data such as passwords, payment details, and sensitive information remains protected as it moves between your device and our servers. For financial transactions, including credit card information, we partner with payment processors that adhere to industry standards like PCI-DSS (Payment Card Industry Data Security Standard).

b) Access Controls
Access to personal information is restricted to authorized personnel, including employees, contractors, and third-party service providers, who require it to fulfill their responsibilities. These individuals are bound by strict confidentiality agreements and contractual obligations. Sensitive data access is granted on a need-to-know basis, and we enhance system security using multi-factor authentication (MFA) and role-based access controls (RBAC).

c) Regular Security Audits and Testing
We conduct frequent security audits, vulnerability assessments, and penetration testing to identify and address potential weaknesses in our systems. Partnering with trusted cybersecurity firms, we ensure that our practices meet global security standards through external evaluations. Our IT team continuously monitors our infrastructure for suspicious activity or unauthorized access attempts, taking swift action when necessary.

d) Secure Data Storage
Your personal information is stored on secure servers within controlled environments equipped with rigorous access controls. We utilize firewalls, intrusion detection systems, and anti-virus software to defend against external threats. Additionally, critical data is backed up regularly, encrypted, and stored in geographically distributed data centers to ensure redundancy and support disaster recovery efforts.

By combining these measures with your vigilance, we can collectively work toward maintaining the security of your personal information.

 

Your Privacy Rights

We value your privacy and provide specific rights concerning your personal data. To exercise these rights, you can use our website or mobile application as instructed or contact us at info@newscafe.media. Requests for copies, corrections, or updates to your personal data will generally be processed within one month. If we experience a high volume of requests, processing may take longer, and we will notify you if more time is needed. Below is a summary of your rights:

a) Access
You have the right to request access to the personal information we hold about you. This includes requesting a copy of the data and verifying its accuracy.

b) Correction
You can request corrections or updates to your personal information if it is inaccurate or incomplete.

c) Deletion
You may request the deletion of your personal information, subject to certain legal exceptions. For example, we may retain data necessary to fulfill legal obligations or resolve disputes.

d) Data Portability
In certain cases, you can request a copy of your personal information in a structured, commonly used, machine-readable format and ask for it to be transferred to another service provider.

e) Opt-Out of Marketing Communications
You can opt out of receiving promotional emails or newsletters by following the opt-out instructions in these communications. However, we may still send you service-related messages even after you opt out of marketing communications.

To exercise any of these rights, please contact us at info@newscafe.media. We will respond to your request in compliance with applicable laws.

 

Data Retention

We will keep your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as mandated by law. Once your data is no longer needed, we will securely delete or anonymize it.

 

International Data Transfers

We operate on a global scale and may transfer your personal information to our affiliated companies, including those within CMPL, or to third parties in various countries worldwide, in accordance with the purposes outlined in this Privacy Policy. These transfers are essential for providing our Services, managing our operations, and enhancing our offerings.

When transferring personal information internationally, we ensure that the recipient country or jurisdiction provides an adequate level of protection for your personal data, as assessed by relevant data protection authorities. We only proceed with data transfers when we are confident that sufficient legal safeguards are in place and that the transfer complies with applicable legal and regulatory requirements, ensuring the protection of your personal information.

We adhere to all relevant legal requirements concerning international data transfers, including ensuring a lawful basis for transferring personal information. We implement appropriate safeguards, such as standard contractual clauses or binding corporate rules, to ensure that recipients uphold a level of protection that aligns with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant regulations.

We are committed to ensuring that any recipient of your personal information in another country protects your data in accordance with a level of security comparable to that provided under the laws of your country of residence. The lawful basis for such transfers may be your explicit consent or, where necessary, other legal mechanisms or safeguards, such as contracts approved by regulatory authorities.

 

Children’s Privacy

Our Services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, solicit, or process personal information from minors (children under the age of 18) without parental consent. If you are under 18, you should not use or access our Services without the guidance and supervision of a parent or legal guardian.

a)      Parental Responsibility

Parents and guardians are strongly advised to monitor their children's online activities and should not permit minors to submit any personal information to us without their direct supervision. By allowing a minor to use our Services, parents or legal guardians acknowledge that they are consenting to the processing of the minor’s personal information under this Privacy Policy and agree to be bound by its terms.

b)     Submission of Children’s Information

If we become aware that we have unintentionally collected personal information from a minor without the verified consent of a parent or guardian, we will take steps to delete that information as quickly as possible. If you are a parent or guardian and believe that your child has submitted personal information to us without your consent, please contact our Grievance Officer immediately.

 

CONTACT US

If you have any questions or concerns regarding this Privacy Policy, or if you would like to exercise your privacy rights, please reach out to us at:

COGNOSCENT MEDIA PRIVATE LIMITED
Registered Office:
604-Nirgun One, Beside Orchid Exotica,
Makarba, Ahmedabad, Gujarat – 380051
Email: info@newscafe.media
Phone: +91 93279 59097